strawberry social

Your brand our protection

UK: +44 (0)203 8731092US: +1 626 414 4885

SuperAwesome Fortnite Live Stream Moderation

Introduction

In partnership with SuperAwesome, well-known gaming creators Kreekraft, and Nick EH 30,) hosted a live stream event to highlight the release of the newest product developed by a globally-recognisable toy company. 

The live event included 2 large-scale influencers who streamed their playtime on YouTube, beginning their online activity in Roblox, and making their way over to Fortnite to showcase the toy brand’s new product release. The final event was 2 hours long and the audience tally was over 7.7k viewers engaging in real-time

User safety is a key part of SuperAwesome’s business. For the event to be a success, it was crucial that live moderators were in place to ensure the chat stream remained clean and safe and kept to the toy brand’s vision for a fun and safe environment. SuperAwesome enlisted the support of StrawberrySocial, their go-to moderation experts, to help with the safety portion of the event.

How it worked

The toy brand was eager to share its new product and immediately understood the power of bringing it to virtual life. 

Fortnite was brought in to create an impactful new world/map dedicated to the brand. SuperAwesome were hired as experts to coordinate live events, including finding the right influencers. StrawberrySocial was then enlisted to ensure the highest level of safety for the live event.

Project approach and implementation

Our signature quick-start workflow included project setup, live event moderation, expert team selection, and project training.

SuperAwesome Fortnite live stream case study
Fortnite live stream in action

Was there any influencer due diligence required?

To prepare the live moderators, we first made sure they understood the creators. Given the limited time, the top priority was for moderators to review the influencers’ social pages, personalities, and communities.

This helped the team determine what behaviour was appropriate and ensured the live moderation mirrored the online culture of the influencers, and the brand’s standards for quality and safety were for the live stream.

Results

Because of our expert live event processes, workflows, and team of human specialists, the event was kept clean and safe. Negative commentary was expertly squashed in real-time. 

“We noticed the live comments began to take a heated turn towards recent global events; which were not only political, but irrelevant. Our first concern was that if this continued, it could potentially put everyone at risk, causing a full event collapse. Together with SuperAwesome we flagged this immediately to the brand who agreed to have certain words added to the live filter for the duration of the event.

This immediately changed the tone of the conversation back to the influencers, and the fun, and made for a very happy client.”  

– Dan Horrell, Senior Production Manager

Proactive, live moderation by StrawberrySocial’s experienced team allowed the brand, and the influencers, to focus on fun engagement and positive interaction. All in all, it was a hugely successful, coordinated event that had over  7.7 thousand concurrent viewers. 

And viewership continued long after the event was over. Statistics show that “The stream’s views after 7 days were 300k, and 64.5k live stream chats showed an engagement rate of 3.4%, over 3x SuperAwesome’s benchmark of 1%.” 

Even the audience expressed their gratitude: 

”This was the first time I ever watched an entire stream”

”This was a great stream. Do more like this!”

”This STREAM WAS AAAAAAMAZINGGGGG”

”This will go down in history”

We were impressed with the level of professionalism that StrawberrySocial provided for the project. They accommodated our last-minute request and delivered excellent and stress-free support. It was a great event; we will gladly continue partnering with StrawberrySocial for live events.

Lynn Snyder, Community Systems Lead

Conclusion

Combining high levels of user engagement and visibility, with an appreciation for the specific needs of live, branded safety,  StrawberrySocial’s crack team of event experts were crucial to the success of this large-scale, fun, and interactive influencer-run event; attracting thousands of community members eager to get involved with the games, and the brand.

Speak to our live gaming moderation experts about how we can help you keep your gaming environment and community safe.

Contact Us

More Case Studies