July 12, 2024 
Share This PostIf you find yourself juggling content calendars, managing multiple platforms, and trying to stay ahead of the latest trends, all while consistently engaging with and nurturing your online communities, rest assured – you’re not alone.
We turned to our community of social media pros to ask them about their latest and greatest social media tips and tricks. So, take a beat, grab your notepad and soak up some inspiration from some of the best in the business.
Here’s what they had to say:
1 – Less is more
‘Less is more – whether it’s word count, template styles, frequency of posts and even analytics. Aim for concise and focused, rather than numerous and inconsistent.’
Claire Brazington – Communications Coordinator at animal welfare charity Naturewatch Foundation.
Claire’s varied role includes social media, graphic design, writing, and proofreading.
2 – Know your audiences
‘Thoroughly research your target audience to build a strong understanding of how best to engage them. By analysing their platform preferences and user behaviour, you’ll have a good idea of how to tailor your content and approach to support what you’re looking to achieve.
For example, TikTok continues to dominate as a preferred channel among Gen Z audiences, and while many brands are still nervous about venturing onto the platform, it’s undeniably a huge opportunity for reaching and engaging that younger demographic.’
Jasmine Sia – Social Media Director at ThirtyThree.
Jasmin has 12 years of experience in social media and digital strategy and leads the UK Social Media team at ThirtyThree. ThirtyThree is a creative advertising agency that specialises in employer branding and recruitment marketing.
3 – Experiment with your content
‘If you have a great content idea, try it out. If it doesn’t work, repurpose it and try again. Don’t be discouraged! As social media managers, we need to focus on creating great content that can be used across all platforms – with our target audience at the core – not forever chasing the algorithm. Explore what works for you and roll with it…!’
Sarah Man – Social Media Manager at StrawberrySocial
Sarah crafts our colourful social media content and engages with our community online here at StrawberrySocial.
4 – Empower employees to share their voice
‘As automation becomes part of our routine, personal interactions are more important than ever. Since personal profiles get better reach and engagement, it’s a great opportunity to expand your digital strategy to include your team’s profiles. This is not about forcing them to reshare a post, it’s about giving them the space to express their thoughts about the areas they are working on. Your company page won’t be replaced, but you can gain additional visibility. ‘Influencers’ are not always outside your organisation!’
Tereza Litsa – Freelance Marketing Consultant at Tereza Litsa.
Tereza is a freelance marketing consultant specialising in social media marketing and LinkedIn training for nonprofits and purpose-driven individuals.
5 – Schedule time to be creative
‘My tip to the charity comms folk out there is to schedule time in your calendar to be creative. Often as comms professionals, we’re constantly on the go and don’t have much time for thinking ahead. It’s a tough ol’ job, but if you can find one hour every week/month just to sit down and brainstorm, you’ll start to feel more excited about the content you’re producing.’
Gabby Poznansky – Senior Digital Content and Communications Officer at the Directory of Social Change.
Gabby specialises in social media, content creation and digital marketing.
6 – Ensure your content adds value
‘My top social media tip is to always think about how your post adds value to the reader. Social media is a two-way street, you can’t use it only as a promotional tool. It’s a great way to build a community around your organisation.
At Dementia UK, we find our social media followers engage best when we share something of benefit to the reader – this could be a personal story they can relate to, an educational tip or piece of advice, or asking them to answer a question or give their advice in the comments.’
7 – Build a bank of ‘evergreen’ content
‘Make the most of your content, repurpose it, and ensure you have a bank of ‘evergreen content’ to reuse again and again.
For example, if you have an information page on your website, you could create advice graphics for Instagram, a thought leadership piece on LinkedIn, five bite-size advice videos for TikTok, and a podcast-style discussion about the themes covered for YouTube.’
Laura Mason – Social Media Manager at Dementia UK.
Laura Mason is the Social Media Manager at Dementia UK. She is passionate about working with organisations that make the world a better place and combines her love of data and creativity to produce, manage, and deliver content and campaigns that help raise awareness and engage communities.
8 – Think quality not quantity
‘Given how reactive social media can be, it’s easy for communicators to spend their days endlessly scrolling, sharing, and posting. However, this practice can quickly become overwhelming.
Instead, review your analytics and focus on what key aspects make your posts perform well. Build experimentation into your plans to continue to find what resonates most with your audience.’
Adel Hanily – Communications and engagement officer at CharityComms.
Adel is the social media lead for the charity, working on engaging content for charity communicators.
Many thanks to all the talented social media professionals who shared their expert tips with us.
Ultimately, every social media manager works differently, so it’s important to discover what works best for you. We hope these tips have been helpful.
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